Monday, September 24, 2012

Take a Healthy Bite of Tasti D-Lite | Small Business Trends

Tasti D-Lite

Are you still struggling with how to actually put social media to work for your brand or company?? You know you?re not alone in this.

In fact, you probably run into a ton of folks who USE social media, but haven?t quite hit upon the magic formula that all the gurus are writing about.

If that sounds like you ? then you?ll want to pick up a copy of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customer Crave by James Amos, Chairman and CEO, Tasti D-Lite and BJ Emerson, VP Technology, Tasti D-Lite.

I received a review copy of the book from a publicist a week ago.? One of the first things I noticed was that it was written by the CEO and the VP of Technology for Tasti D-Lite, James Amos and BJ Emerson.

James Amos is the CEO of Tasti D-Line and Planet Smoothie.? He?s a longtime leader in the franchising field.? Before his foray into the world of food franchises, he was the Chairman and CEO of Mail Boxes Etc.

BJ Emerson is known as an award winning social technology executive who has a long and consistent track record of innovation and leadership within the organizations he serves.? He is widely considered a social loyalty pioneer and in 2010, he led the deployment of the first ever loyalty platform to feature and integration with Facebook, Twitter and Foursquare.

A Rallying Cry for CEOs Afraid of Social Media

In an online world that still boasts a negligible percentage of CEOs on social media, Amos and Emerson stand out.? The Tasti D-Lite Way is their rallying cry to other CEOs about the power of social media done right.

It?s important to note that this book is NOT written for the proverbial ?choir? of online marketers and social media experts.? It?s written for the CEOs and business owners who aren?t quite sure how to leverage social media to grow their business and their brand.

The Tasti D-Lite Way is a story about a brand?s determination to embrace the customer of the future while holding onto its existing loyal customer base.? It shows business owners how to break free of organizational traditions and conventional approaches to marketing and enter a more open, transparent and authentic world where your brand can be humanized or self-expressed.

If you?re a CEO that?s been standing on the sidelines and poo-pooing social media because deep inside, you just don?t understand it and don?t really want to take the risk to embrace it, then you?ll find solace inside the pages of The Tasti D-Lite Way.

There is a section of the book called ?Old Dogs, New Tricks? where they discuss exactly this point.? The authors asked the question:

?What is more challenging, teaching a young digital native food business acumen, or teaching an older person online social skills??

As you might expect ? the answers came down square on the side of learning online social skills is by far easier.? After all, no amount of social media acumen can replace the business acumen and experience gained ?on the court? so to speak.

And this should give any business owner who has put off social media marketing encouragement.

All You Need Is Vision, Commitment And A Killer Team Of Experts

I?m not sure if this is what the authors intended, but the biggest lesson or impression I got out of reading this book is nothing more than what every successful business owner and CEO already knows; stay committed to your vision and surround yourself with experts who can put it into action.

I think that there is a gross misunderstanding where social media is involved ? that you HAVE to do it yourself.? Just because a technology is easy to use and accessible by anyone with a keyboard or a smartphone, doesn?t mean everyone should be a pro or an expert.? Right?

I mean just because you have a pen and paper isn?t going to turn you into Shakespeare!? So why should a social media account and the title of CEO turn you into a social media wiz?? It shouldn?t.? And this is exactly what James Amos did.

Amos took his business acumen and experience and his savvy observation of what works and recruited a team of experts who enthusiastically bought into his vision and helped him achieve it.

The Tasti D-Lite Way will take you on their thought process and share many examples of how they integrated traditional business strategies and experiences into the new world of customer engagement and social media.

The Future Is Human

At the end of the book is a fantastic summary chapter where one of the key points is that ?the future is human.? ?Earlier, they ask if social media is a ?bubble? and go on to distinguish the difference between expanded usage and irrational exuberance.

The conclusion is that regardless of what technological tools we use? ? the future is human.? Anything that your organization can do to be more human and to connect and relate to more humans is a strategy worth embracing.

And this is what makes The Tasti D-Lite Way a book that every small business owner and CEO should read as they begin strategic planning for the new year.


About Ivana Taylor

Ivana Taylor Ivana Taylor is the publisher of DIYMarketers , where she shares daily do-it-yourself marketing tips, and is the President of Third Force, Inc., a marketing firm that specializes in getting your ideal customer to choose you. Ivana is the book editor for Small Business Trends and co-author of the book "Excel for Marketing Managers."

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Source: http://smallbiztrends.com/2012/09/the-tasti-d-lite-way-book-review.html

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FIFA makes 7-team draw for Club World Cup

Associated Press Sports

updated 11:01 a.m. ET Sept. 24, 2012

ZURICH (AP) -Mexican club Monterrey will play the champion of Asia for a chance to face Chelsea at the Club World Cup.

Copa Libertadores champion Corinthians is in the other half of the draw.

The Dec. 6-16 tournament in Japan involves six continental champions plus the host country's league winner. Chelsea and Corinthians get byes to the semifinals.

In the quarterfinals, CONCACAF champion Monterrey will play the Asian Champions League winner, which will be decided in November.

The tournament begins with a playoff between Oceania champion Auckland City and the J-League title-holder. The winner advances to a quarterfinal match against the African Champions League winner for the right to play Corinthians.

FIFA is using the Club World Cup to test two goal-line technology at stadiums in Toyota and Yokohama.

? 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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PST:?Nice little Twitter fight this morning, with one man near the top of the soccer?s media food chain suggesting Branko Boskovic?s diving header Sunday was the best header goal in MLS this year. For me, it wasn't even top two.

Terry racism hearing starts after quitting England

??WEMBLEY, England (AP) -Less than a day after quitting international football, John Terry attended a racism hearing at the Football Association on Monday with the former England captain facing an eight-match ban from playing for Chelsea.

Source: http://nbcsports.msnbc.com/id/49146347/ns/sports-soccer/

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Mechanical

Front Disc/Rear Drum Brakes

Cruise Control

Power Steering

Power steering

Interior

Cloth low-back front bucket seats w/adjustable head restraints

Front passenger-side single seat-mounted side map pocket

(2) front/(1) rear cupholder

SecuriLock passive anti-theft system

Rear window defroster

Smokers pkg

Front courtesy light w/theatre dimming

AM/FM Stereo

Pass-Through Rear Seat

Driver seat manual height adjuster

60/40 split fold rear seat w/flip-up seat cushion

Trip odometer

Rear seat heat ducts

ETR AM/FM stereo radio w/CD player-inc: digital clock (4) speakers

Driver/passenger-side visor vanity mirrors w/covers

Front/rear grab handles

CD Player

Front Wheel Drive

Exterior

Black decklid moulding

Black mesh grille w/chrome surround

Solar tinted glass

Keyless Entry

Front body-colour bumper

Dual black manual mirrors

Intermittent Wipers

Steel Wheels

Safety

Driver & front passenger Second Generation airbags

Rear outboard manual 3-point seat belts-inc: centre belt

Child safety seat anchors/tethers (rear outboard seats)

Driver Air Bag

Front manual 3-point shoulder belt system w/adjustable D-ring pretensioners

Child safety rear door locks

Single note horn

Passenger Air Bag

Others

A/C

Driver Lumbar

Passenger Lumbar

Split Bench Seat

Trip Computer

Cloth Seats

Leather Wrapped Steering Wheel

Power Door Locks

Steering Wheel Controls

Source: http://vehicles.wheels.ca/-2005-ford-focus-684579-pristineautosalesandservice/

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Sunday, September 23, 2012

Strauss-Kahn group rape inquiry to be shelved: report

PARIS (Reuters) - French prosecutors are set to shelve an inquiry into accusations of group rape by former IMF chief Dominique Strauss-Kahn and three friends after a crucial witness retracted her allegations, according to an unsourced report by newspaper Le Figaro.

The inquiry was opened in May as part of an investigation into Strauss-Kahn's ties to a suspected prostitution ring in the northern city of Lille. It focused on allegations by a prostitute, denied by Strauss-Kahn, that the former IMF chief and friends forced her to have sex in a group in Washington in December 2010.

According to a report posted on Le Figaro's website on Saturday, the woman has since retracted her deposition in a letter sent to judicial police, saying that in fact the sex was consensual and that the group was playing "sexual games".

"The investigators, who believe they have gone as far as they can with their inquiries, have sent the file back to the prosecutors and a shelving of the inquiry will follow," the report said.

Court officials could not immediately be reached for comment.

Strauss-Kahn, once tipped to win power in France's 2012 presidential race, quit the International Monetary Fund after he was arrested in New York in May 2011, accused of attempting to rape hotel maid.

He has always insisted the encounter was consensual, and the charges were later dropped amid doubts over his accuser's credibility, but his career and marriage failed to recover.

(Reporting by Lionel Laurent and Pierre Savary; Editing by Catherine Bremer and Pravin Char)

Source: http://news.yahoo.com/strauss-kahn-group-rape-inquiry-shelved-report-173323800.html

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Loopy Women's Groups See Sexism in Oil Rig Names

He Ru Follow us: Make a7 your Homepage
Arutz Sheva
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Source: http://www.israelnationalnews.com/News/Flash.aspx/250501

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Saturday, September 22, 2012

A Crisis At Sea | Content for Reprint

Author: Dee White | Total views: 72 Comments: 0
Word Count: 1614 Date:

However as it is rare that they have to be put into practice, it is common for even experienced sailors to be out of date on the latest techniques
You won't be surprised to learn that most sea-goers have some knowledge of emergency procedures and many even have taken exams. However as it is rare that they have to be put into practice, it is common for even experienced sailors to be out of date on the latest techniques. It's certainly worth taking some time to brush up your knowledge.

DSC (digital selective calling)

If you have VHF radio with DSC, you should first send a distress signal by activating the distress button. All DSC-equipped vessels and Maritime Rescue Co-ordination Centres (MRCCs) in the area will automatically receive details about your vessel and position and you can include information about your problem. Make sure that your DSC is connected to a GPS (Global Positioning System), otherwise you'll give an incorrect position unless you make regular manual positioning updates. The alert will be repeated every four minutes until it's acknowledged. All MRCCs in the UK and most European coastguards are equipped with VHF DSC and they will respond quickly when called. You should then follow it up with a voice Mayday message on channel 16. If you accept assistance from another boat you should inform the coastguard and stop the DSC alert.

Mayday Calls

The word "Mayday" derives from the French "venez m'aider" meaning "help me" or "come to my aid".

A Mayday is a situation in which a vessel or person is in grave or imminent danger and needs immediate assistance. Examples include sinking, explosion, fire, piracy, man-overboard and serious life threatening personal injury.

Mayday calls are equivalent to a Morse SOS code or a telephone call to emergency services and can be made on any frequency, but it is normal to broadcast on VHF radio channel 16 as this is the calling, listening and recognised emergency channel. The Coastguard monitor Channel 16 and the VHF signal operates roughly within 30 miles of the nearest shore depending on radio propagation.When a Mayday distress call has been made onChannel 16, it imposes general radio silence on the channel, except for those assisting with the Mayday, until the emergency is over.

A hoax Mayday call is regarded as a criminal act in many countries, putting rescuers' lives in danger, causing a huge waste of money and time and potentially stopping search and rescue teams from attending genuine emergencies elsewhere. For example, in the USA, a false distress call carries a penalty of up to 6 years imprisonment and a fine of $250,000.

Remember that although in normal circumstances you need to have passed an exam to obtain a VHF radio licence before you can legally broadcast on VHF radio, anyone may use the VHF to summon help in an emergency.

How to make a Mayday call

The word "Mayday" is spoken three times, followed by the vessel's name or call sign spoken three times, then "Mayday" again and the name or call sign. You must then give vital information including position, type of emergency and number of people on board. A typical Mayday call might be:-

- Mayday, Mayday, Mayday

- This is My-yacht, My-yacht, My-yacht (call sign)

- Position 55? 50'5 North 004? 57'4 West.

- My vessel is holed and sinking

- I requireimmediate assistance

- 5 people on board, one badly injured

- Mayday, My-yacht, Over

Mayday Relay

A Mayday Relay call is made by a vessel on behalf of a different vessel in distress. If a Mayday call is not acknowledged by the coastguard after one repetition and a 2 minute wait, then any vessel who has received the Mayday call should try to contact the coastguard on behalf of the distressed vessel by broadcasting a Mayday Relay. This should use the call sign or name of the transmitting vessel but give the position of the Mayday vessel. It can be used when the vessel in distress is either too far offshore to contact the coastguard direct or is without radio capabilities. A typical Mayday Relay might be:-

- Mayday Relay, Mayday Relay, Mayday Relay

- This is My-yacht, My-yacht, My-yacht (call sign)

- The following distress call was received from yacht Hopeful at 14.35 hours.

- Mayday, Mayday, Mayday

- This is Hopeful, Hopeful, Hopeful (call sign)

- Position49? 44'5 North 001? 25'5 West

- We are on fire and sinking

- 3 people on board, one with burn injuries

- We are taking to the life raft

- Mayday, Hopeful, Over

- Message ends

- This is Yacht My-yacht out

Pan-Pan

A Pan-Pan is used to signify that there is a state of urgency on board, but no immediate danger to life or to the vessel. It informs the emergency services and other craft that the vessel requires assistance but is not in grave or imminent danger. The French word "panne" refers to mechanical failure or breakdown of some kind.

Calling procedure is similar to that of a Mayday, substituting the word "Pan-Pan" for "Mayday", followed by the relevant information about the vessel, position and nature of problem. If the problem is resolved, the emergency services and other craft in the area should be notified. Don't forget a Pan-Pan call can be upgraded to a Mayday if the situation deteriorates to the point of "grave and imminent danger". A Pan-Pan has priority over all other radio traffic except for Maydays, but after obtaining a response to your Pan-Pan you should make arrangements to transfer to another channel, leaving channel 16 free for emergencies.

Mobile Phone

You can use your mobile phone to dial 999/112 and ask for the Coastguard, but it should not be relied on because the signal is very limited and it will not alert other vessels.

Flares

You can fire a red parachute flare or a red hand-held flare at night in an emergency, or use orange smoke in daytime. They should not, however, be relied upon to raise an alert, as they need someone else to notice them, recognise what they mean and then get help.

What response will you get to an emergency call?

When the coastguard receives a distress call he will acknowledge it and respond, probably asking for more information. The coastguard will then decide how to deal with the situation, possibly sending lifeboats, search and rescue helicopters or coastguard rescue teams. He may also contact other vessels in your area, asking them to assist. It is a legal requirement for other vessels to help if they are able, whether contacted by the coastguard, or if they hear the mayday and are in close proximity.Whatever help the coastguards provide, they will guide you through the rescue procedure. If you have to take to the life-raft after making a Mayday call, do remember to inform the authorities so they know about your change of situation.

What if you receive a distress signal?

Any vessel receiving a distress signal or seeing a boat in distress in their area must respond to it as best they can, as long as they do not endanger their boat or their crew.

How can you help yourselves?

- Stay calm, especially if you are in charge.

- Ensure your radio is always switched on while at sea and tuned to channel 16.

- Keep your call sign, name (in phonetic alphabet) and list of distress procedures near the radio and practice the phonetic alphabet.

- Speak clearly and slowly, splitting numbers, for example "one-six" instead of "sixteen".

- Make sure that all your crew know how to operate the radio even if they haven't got a licence and that they know the emergency call procedures.

- If possible keep one person on standby on the radio for as long as is safely possible.

- While waiting for a response to your Mayday call - prepare flares, life rafts, life jackets, gather emergency supplies, hand held radios and grab-bags as long as it is safe to do so. Ideally each member of the crew should have their own personal grab-bag containing money, credit card, passport, mobile phone, etc.

- Get yourself and the crew into the safest place on your vessel, checking that they are all OK. Don't forget a crew member obliviously sleeping below decks. Remind yourself and crew about how to launch the life raft in case the worst happens. Remember though, only to get into the life raft as a very last resort?..you should only ever step up into a life raft (that is - only if your vessel is sinking) unless it is on fire or there is danger of explosion.

Most people sail the seas happily for years without ever experiencing an emergency, but it is worth remembering that emergencies happen without warning or sometimes even without a logical reason. The time might come when you are unlucky - so be prepared. It doesn't take much time to review emergency procedures and relay them to your crew - and it could easily mean the difference between life and death.

The Yacht Market can make all your boating needs easy. Check out their marine services Marine Chandlery, Marine Finance and more.

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Source: http://www.content4reprint.com/recreation-and-leisure/sports/a-crisis-at-sea.htm

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